In the wake of the comments that Romney made about 47% of Americans being “victims” his campaign managers were forced to take a new approach to improve his image. His new campaign strategy is to focus on him. It was pretty clear after all the aftermath of his recent comments that relying solely on the presidential debates to win the election. The new approach of focusing more on mitt will include more appearances of him both in public and in new ads. The new approach also calls for him to spend more time talking about his plans for office and how they will affect the average American family.
A top republican working closely with the campaign said “The plan, described by top aides and advisers in interviews this week, is an acknowledgment that Romney is in enough of a hole that he cannot depend on the presidential debates to turn his candidacy around. In fact, Romney, who recently did five mock debates in a 48-hour period to practice up, has confided to advisers that it may be hard to win a debate because every attack against President Barack Obama will seem stale, while the attacks on him will seem fresher and newsier to a hostile media. Instead, Romney plans to dial back on fundraisers and vastly increase his personal appearances – both on the stump and in ads – to convince what’s left of the undecided voters that Obama has been a disappointment and that he has a specific plan that is less risky than the status quo. Rather than talk about the broader economy, Romney will increasingly talk about his plans in terms of the effect on families, the aides said. This started before the Republican convention, when he boiled his 59-point plan for the national economy down to a five-point “Plan for a Stronger Middle Class.” The emerging strategy comes after several days of soul-searching. Romney officials are very clear-eyed about the damage done by two straight weeks of bad media coverage and the embarrassing comments caught on tape (see below for their assessment of what hurt the most in the past 10 days). They don’t dispute they are locked in serious turbulence, but also take solace that things are not worse after what they consider the darkest stretch of the campaign. We are going to look back at this as the week he got his act together or the beginning of the end”
Romney’s image was greatly hurt by his comments and hopefully this new approach will be enough to save his reputation.
photo from: Elections Meter